Global Business English Experts meet BESIG Russia
Trendy English+BESIG Russia is a joint project to help teachers enhance their Business English teaching experience
About the project
Trendy English is a community of English teachers and language school owners aiming at their continuous professional developing and implementing innovative teaching and management ideas. The community was founded in 2013 by Elena Peresada and holds a great number of events all over Russia.

BESIG Russia is a special interest group promoting the concept of Business English throughout Russia. BESIG Russia was founded by Ron Morrain and Elena Matveeva in 2019. It held its first conference as a part of Trendy English 8 in December 2019.

BESIG Russia goals
Bringing international Business English experts and specialists together who can share their experience with fellow like-minded colleagues in Russia - face-2-face and online.
Creating networking events for Business English professionals to share the latest news and ideas to expand their personal business opportunities within Russia.
Educating English teachers and trainers to smoothly transition to Business English as an additional product in their personal business marketing strategy.
Providing Business English teachers and trainers with Continuing Professional Development (CPD) workshops and webinars – face-2-face and online.
Supporting teachers and trainers in Russia to develop their Business English content and methodology practice.
Events in Summer 2020

Ridha Mejri grew up in a bilingual and bicultural environment namely Arabic and French. He lived, studied and worked in several countries such as Great Britain, France, Tunisia, Morocco, Egypt, Dubai, Algeria and Saudi-Arabia. Thus he is very familiar with the customs, behavior, and business etiquette of the Arab World, but also Germany where he has lived for nearly 20 years. He lectures at the Heidelberg University of Applied Sciences & Frankfurt School of Finance & Management. He has worked as an in-company trainer and coach for many years, and offers seminars and workshops to top executives who would like to ameliorate their intercultural skills and management competence.
Co-founder and Academic Director of Star Talk Language School, Business English Teacher with an experience of over 13 years, Business and Cross-Cultural Communication Trainer, Co-Author of an innovative Professional English course, EMBA degree.

Throughout her career, Ekaterina has been using an advanced communication skills-oriented approach in teaching English to business people, enabling them to successfully achieve their goals. She is currently training large audiences and giving masterminds on soft skills topics at multinationals.

Ridha Mejri, Germany

Ekaterina Chegnova, Russia
Webinar July, 4th
Do we Need a „Different" Approach to Business English Teaching?

We are living in a VUCA (volatile, uncertain, complex & ambiguous) and glocalized world. Companies´ organizations do not only comprise functional, geographic or product line structures but mainly matrix organizational ones based on project teams. These project teams are international, virtual, multilingual and multicultural. They are expected to be agile, creative, innovative and able to react to changes in a VUCA world. On balance communication, soft, social, digital as well as intercultural skills are indispensable in the business world.

This talk will present a "different" approach to teaching Business English by focusing on communication, case studies and project work.

What is it like to be a Business English Teacher?

In her talk Ekaterina is going to give answers to the following questions: What is Business English about? How is it different from teaching General English? What skills should you possess in order to be a successful BE trainer? She will also give some tips about online teaching during the difficult lockdown situation.

Julia takes care of everything you can see. She spent five years in London learning visual communication. She uses her knowledge to make the world a little more beautiful.
Saturday, July 4
10:05 – 10:50
Ekaterina Chegnova
10:50 – 10:00
11:00 – 11:45
Ridha Mejri
11:50 – 12:00
Free registration to the webinar on July, 4th
Please check your email for the letter from
John Hughes (England)
Randi Harlev (Israel)
Webinar August, 1st
Business English and Critical Thinking
Communication Skills and Business English
Free registration to the webinar on August, 1st
Please check your email for the letter from
+ 7 960 544 8312 Elena
Banking details
ИП Пересада Е.В.
Юридический адрес: Москва, ул.Озерная, д.9, кв.89
ИНН 740300876280 ОГРНИП 308504704600032
Р/С 40802810200000935415 Банк АО «Тинькофф Банк»
к/сч 30101810145250000974 БИК 044525974
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